How Your Business Can Make the Most Out of Your Logo

It seems that, when we start on-boarding every new client, about 70 percent of them ask if I’m “going to make me get a new logo.”

It’s both a fear and a hope of business owners, most of the time. I understand.

A new logo means you have to print all new stationary, business cards, signage, invoices, etc. That is, typically, that’s the way it is.

That can get really expensive, really quick. But, BrotherPhilMedia (my Marketing Agency) isn’t interested in creating a new logo for you. Don’t get me wrong — we love creating new logos. And, we love implementing new logos. And, we have a Logo Refresh Kit that we sell for $500 (and with a discount code, we’ll knock it down to $250 and give $75 of that to a charity we support in our hometown that helps mentor teenagers toward starting their own businesses).

If you’d like to learn more about our Logo Refresh Kit, just email us at logoredesign@phillipswindall.com 

If you have a website or blog and you don’t have a great logo that you’re proud of, then fixing this should be your number one priority. Having a great logo is crucial not only so that your site looks great but also so that you can create new marketing opportunities, form more of an emotional attachment with your viewers and generally become ‘bigger than yourself’.

Once you have your logo, then you need to make sure you are doing more than just leaving it at the top of your website. Here we will look at some of the things you can do to begin making more of it.

Using Your Logo with Business Cards

This suggestion isn’t a mind-blowing super-secret tip. But, it bears reminding.

If you have a logo refreshed, then it’s time to update your business cards (or to create some in the first place). As part of our Logo Refresh Kit, we provide a Business Card design with your logo. You’ll be able to edit this template, and then get your business cards printed locally, or online. This way, you can turn every interaction in person into a chance to strengthen your brand.

Using Your Logo with E-Mail Signatures

You run a business, so you do have a business email account don’t you?

If not, contact me at hosting@phillipswindall.com and I can tell you how we can create a web hosting account for you that handles email (up to 500 email addresses), or we can just create an email hosting account that handles up to 500 addresses, too)

If you do have a business e-mail account, then you should add your logo to the bottom of that. This way, each time someone receives an e-mail from you, they’ll see your e-mail and be given a chance to find out more about your business and blog. The same goes for forum signatures.

Hint: if you send HTML email, make sure that logo links to your website! Our team can build an e-mail signature that does that… just ask!

Using Your Logo with Social Media

Social media accounts should all be branded in accordance with your blog/business. This means they should feature your logo prominently as either your cover image or your profile photo. At the same time, your user name should be the same as your website or business and you should provide a clear link.

This will not only allow you to ensure more people see your brand, it will also create more consistency across channels which will be more impressive for those users experiencing your marketing efforts.

Using Your Logo on Your Invoices

No one likes being invoiced but that doesn’t mean you should hide your brand from your invoices. An invoice is a very important piece of paper. It gets you paid!

No matter if you use a digital invoicing system

Using Your Logo an All Packaging

If you sell products of any sort and will be delivering them, then you should include your logo on the packaging. This has worked incredibly well for Amazon, who take advantage of the excitement that people feel when getting deliveries in order to create positive associations around their brand.

Using Your Logo in Web Design

Your website should feature your brand at the top but it should also integrate your logo right into the design. This means your color palette should take cues from your logo for instance and you should involve elements from that logo in your background and navigation.

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