One of the principles I learned back when I was a high school kid working in a local insurance agency is that (as Mr. Boyles said) “you don’t get %*(@ done if you don’t have anyone to sell to.”
Well, that was his explanation — and I agree 150% with him.
But, the days of going to Little League Baseball practice to develop leads has morphed into a laundry-list of techniques:
- Social Events
- Business Cards
- Event Sponsorships
Ahhhh…. Cold-calling. Don’t you just love that one? Back when I worked for a major regional pest control company in sales, I was required to make a minimum of 250 calls per week – 50 per day.
Granted, because I am a high-tech kind of guy, I was so frustrated.
This company had an email list of customers, already segmented by residential and commercial customers. They had made a commitment not to send sales emails to those customers, and that was fine. I never wanted to send emails to them, anyway!
I was frustrated because they wouldn’t take that list, and use it to market services to potential customers just like the customers we had using Social Media!
I had already demonstrated to them how I had gotten, on average, about 5 new customers every week just using free posts on various social media platforms. I hadn’t even tried very hard, either.
But, the company understood, and focused on the art of building your prospect list.
THIS AIN’T THE 1849 GOLD RUSH
That word “prospect” is a pretty powerful word to a history buff like me.
I’m always reminded of the gold rush of the 1800’s. It seems like everyone was “prospecting” for gold — almost everywhere.
While most folks went out west, gold was also discovered in places like Dahlonega, Georgia. I guess its true — if you don’t look under every rock, you won’t find anything of value.
While the days of looking for unbelievable riches in the form of gold are over, we’re still “prospecting” for gold — in the form of customers.
THE IMPORTANCE OF A PROSPECT LIST
Let’s say you’re part of a multi-level marketing (MLM) business (Yes, I’ve done that a few times, too).
Once you’re paid your fees, you’re encouraged to reach out to everyone you know and try to sell them your new product line.
And, so, you begin bugging the heck out of your parents, siblings, uncles, aunts, cousins, in-laws and all their family. Until you come to the day that you’ve either turned yourself into your family’s mortal enemy or a hero.
But, let’s say it take you three months to get to the end of that list of family members. Now what? Who will you call on tomorrow?
If you have signed up any of your family members, the chances are your circle of friends may be as closely related to you as your family members are.
So, you start competing with your family members (and others) to reach your friends. And, after you’ve either become a mortal enemy or a hero, you’ve tapped out the entirety of your two easiest lists of business contacts.
Just like most brick-and-mortar businesses, you don’t have a way to contact new customers, and so, your sales drop precipitously.
HOW CAN YOU BUILD A LIST THAT KEEPS GROWING?
If you’re just starting from scratch, with no list at all, how can you build your list of business prospects? What about those who have been in business, but have no list?
Are there ways to take those businesses (whether it’s an online business, a brick-and-mortar business, or an MLM business) can find new prospects and used those names and contact information to grow their business?
In the next few weeks, I’ll be walking you through the process of building your (email) list with an eye toward growing your business. Here’s what you’ll learn:
- How to Manage Your Business Email List
- Best Business Email Marketing Practices
- How to Build Your Business Email List
- How to Get New Business Prospects To Join Your Email List
- 10 Ways to Build a Business Email List
- Big Mistakes to Avoid When Building a Business Email List
I hope you’re join me for the ride! Don’t forget to read all of my articles in the List Building category!
OH! By the way, how would you like my COMPLETE video training on building and growing your email list?
Use the form below, and let me know you’re interested. I’ll send you my ebook for free, and you can purchase the video course for $39.